However, many of them graduate from an Ivy League school with a degree in neuroscience with academic honors!
Marketing expert and coach Ryan Levesque has it. However, the good thing about Ryan is that you don’t have to be an Ivy League grad to understand that, and that would benefit from what he had to say.
While Ryan created 34 information and software products, he is perhaps best-known in marketing circles for his SurveyLine ™ software, which provides a unique how-to with brain online surveys to provide a unique product to help increase the market’s conversion rate. Works, adds to its understanding.
He shares his insights about surveys, neuroscience and more in this interview…
Most people probably think of surveys as a way of conducting research and collecting data, not as a tool to improve conversion rates. How do you first discover the power of surveys to boost conversions?
This is a business that leverages my academic background in neuroscience … I actually studied and taught neuroscience at the Ivy League level at Brown University.
In that business, I struggled when I tried to expand traffic. And the reason is that BECAUSE all the traffic available in that market is around keywords like “better memory,” “how to improve memory,” and “memory improvement”.
The challenge is that people searching on the keyword “improve memory”, for example, an 18-year-old college child is concerned about mental deterioration through a 65-year-old child and everything in between .
What I found was that when I was trying to create a landing page or a sales funnel sequence that appealed liberally to the market, the market did not respond to one-size-fits-all.
So if you take some time. I am a little bit more about who you are, what you are looking for, what your challenges are and what your situation is, not only that I can give you for your product. I can keep in touch with the best match solution, for your situation, but I can also customize the information for you. ”
When I took that approach, going from one-size-fits-all to that survey-focused approach, I was able to reduce my cost per opt-in from $ 12.89 to $ 5.
And I was able to increase my opt-in rate from 5% to around 13%, just by adopting that one approach.
This was therefore the first major step, opening up the power to use surveying in the opt-in process unlike what was actually seen before. And now I do what I do all day, every day in all the markets that I am in, about 25 markets as we speak now.
Markets ranging from Golf Instruction, Tennis Instruction, Basketball Instruction to Dog Training, Business Funding and Weight Loss and Fitness. So early underpinnings were discovered in my own business, in this case, memory business, rocketmori.com
It makes sense that when you can use surveys to optimize the experience / message your prospects receive, it will boost conversion rates. While there is more going on? Can you go a little deeper into psychology that enables surveys to improve conversions?
One of the things that makes surveys so powerful, at least the way I use them, is the power of something called “micro-commitment”.
Usually when you are online, a very specific lead acquisition process is one we are all familiar with, which would be a squeeze page. The squeeze page will usually ask for someone’s name and email, or at least their email, as the first commitment that someone will ask you when you first get acquainted with their business.
Now the problem with this is that asking someone to provide their name and email is actually a very big step for them. This is a step that, in some ways, is a threat to the brain. And the reason for these small but existential fears that exist around giving someone your personal contact information.
If I give my email information to someone on a squeeze page, the thought that goes through my mind – maybe not on a conscious level but inadvertently— “what are they going to do with this? … do I need this person Trust? … are they? ” Just going to sell your email in a list? … should I just put a fake email address there? … I don’t want them to know my name … What if they are going to use that information to get my personal data? “