A few years ago Brian Clarke of Copyblogger said “teaching sells”. Since then it seems that everyone is trying to sell their expertise through membership sites or online courses, or even both. They are using a platform to do this.
5 CRO Issues while selling online courses in WordPress
In a way, it makes sense- after all, WordPress is one of the most commonly used content management systems (CMS), locating millions of sites and nearly half of major blogs. Since many people already run WordPress sites, it makes sense that they would like to do everything from one place.
However, this is not what the software was originally designed for. It is therefore no surprise that people are constantly coming up with new ways to make WordPress sites ideal for course delivery. There are many options out there and platforms are being used more and more in educational settings.
A recent alternative to this is a plug-in CoursePress, designed to transform your WordPress site into an online learning platform or learning management system. It includes everything you need to make, sell, grade and report on courses as well as manage students and teachers. Including payment systems, video and audio uploads, discussion boards and more.
CoursePress integrates with most WordPress themes and has its own built-in theme. The plugin is available in the free and paid versions, a limit of two courses and the free version has a low paid gateway option.
Of course, if you are going to create and sell a course online, it is necessary to think about web and conversion optimization from the beginning. Let’s use CoursePress to see how a customized course can work on the ground level for a website from the beginning.
1. User Experience (UX)
Developers recommend that you think about your course structure beforehand.
MOOCNews suggests that paying attention to this will reduce the time you spend on changing elements later. Meanwhile, online education site Udacity recommends doing user experience research to find out what people want. Do this before the course setup or after the course has run, whether you can improve conversions. See our recent article on troubleshooting UX design for suggestions on this.
2. Content Optimization
When you create a new course in CoursePress, you begin by creating an overview. This first element is one of the potential participants who will look at when deciding whether to take your course, so it is worth spending time optimizing this content.
Do the same with course titles so you can maximize conversions and win clicks. Remember to look at search engine optimization (SEO) at the same time.
This is not a long version of your observation; It is also a long-form copy that will help sell your course.
Then, you can think of the principles to create a high converting landing page while crafting your details. The goal is to tell people what to expect. Again, you can split the test course description to determine which version has the best conversion rate.
Repeat this principle when setting up individual course units – these will be displayed in a list, providing another option for people to sign up or click away. Use your writing skills to win clicks and sign up for your course.
3. Picture and Video
As we mentioned earlier, online video is a conversion magnet. Face, voice, gait and body language capture people’s attention and videos are also a great way to answer users’ questions. Check out these sales tips along with videos to help with this aspect of the conversion.
As you work on it, pay attention to the images used as part of your curriculum – these can help enhance conversions by providing human elements that can connect with you emotionally and your And can make connections between course participants.
4. Email Marketing
Email is still one of the best ways to connect with your audience. CoursePress allows you to send a variety of customizable emails to registered students. Consider using email marketing best practices to build relationships with them, including:
Killer subject lines
The more you engage with students, the more likely they are to be registered on the course and perhaps sign up for future courses as well.