Facebook and Google are the two largest internet giants, and each has its own advertising model. which one is the best? The answer may surprise you.
Many companies wonder if they should use Google AdWords or Facebook ads. As you will read in this article, we believe that Facebook targeting has some advantages.
At first glance, they look very similar:
PPC advertising can be cheaper if you know the tips and techniques for using it.
You have the same opportunities as Facebook ads. For example, you can get 1,000 Facebook fans for your page for just $ 20, or you can build your driving driving traffic from Facebook ads and increase revenue.
But there are important differences you need to know about. Let’s take a closer look at both systems.
1) two different targeting systems
So your ads reach the right audience and will only be seen by the users you have profiled.
On the Display Network, advertisements are shown on pages with related content. Google understands what the page is about and matches the ads accordingly. Like AdWords, you must bid on keywords, and you have no control over who is viewing your ad. Also, as you can see in this example, advertising may not be an exact match for the website. In the Display Network, ads are shown on pages with related content. Google understands what the page is about and matches the ads accordingly.
Like AdWords, you must bid on keywords, and you have no control over who is viewing your ad. Also, as you can see in this example, the ad may not be an exact match for the website.
2) Facebook Advertising vs. AdWords Advertising
You target people’s interests rather than your search phrases. You are targeting more based on people with more information than they want right now.
As you can see from this graph, Facebook wants to show ads based on user choice, while AdWords focuses on keywords. Demographic data on users may be more complete, so targeting on Facebook may be easier.
But what comes out most is the average cost: Facebook advertising is, on average, one-third of the cost of Google AdWords.
3) Brand Building
While both advertising platforms provide companies with the ability to build brand equity, they do it in a completely different way.
If there are tons of advertisements and hyped headlines, they can question the company’s credibility and shut down the site immediately. Google pays attention to this, and can lower a website’s rank if many people bounce back quickly.
Facebook advertising allows to leverage word-of-mouth and social proof, which are powerful tools in advertising. When people see that a friend already likes a product, trust barriers can be broken much faster than advertising alone.
With Facebook ads, users see ads regularly. Therefore, during many interactions, they get to see what that brand is before deciding to click on their website or Facebook page. This creates a level of comfort and relieves some of the pressure for landing pages and websites to perform immediately.
4) Demographics and Keyword Targeting
Google AdWords and other services allow demographic and keyword targeting. But with Facebook, you can target keywords and demographic locations with far more accuracy.
how? The user profile includes their location. When you use geo-targeting, your ads are visible only to people who have your target location and / or location in their profile.
Google AdWords doesn’t know much about your users’ locations or the keywords they are most interested in. They only know what the user is looking for right now. As a result, your ads are far less likely to reach the right audience.
5) Which one works best?
I put the same amount of money for CPC campaigns on Google Adwords and Facebook.