You know that your landing pages are an important cog in the conversion funnel.
You’ve probably read some articles on crafting a solid landing page, and maybe even done some A / B testing on the pages you’ve created.
And you may have been less than impressed with the results.
This is quite common – because creating an effective website landing page is often more challenging than it seems.
There are some essential elements that you should include, but it can be difficult to determine the best way to include those elements in your page. This is especially true when you consider that the most effective approach varies by business.
What works for your site or may not work for anyone else and vice versa. This is why the most effective landing pages are those that are designed keeping your specific audience in mind.
But when anything as simple as a word can double or halve conversions, it can also be overwhelming to find a starting point.
You have plenty of room to test and tweak once you launch your page, but first, you need to create a decent canvas to test.
This step can be extremely expensive and time consuming, especially if you choose to work with a designer on a custom page.
Although custom designs can produce great results, they are certainly not the only option. There are many platforms that you can use to quickly launch templated landing pages for your campaigns.
Of course, some of these devices are better than others in terms of quality, features and pricing. So when you decide that you want to launch a templated landing page, you still have some research and decisions to make.
Keep reading to find out how to determine whether templated landing pages are the right option for your business, and what options to consider for your site.
What is a landing page?
Before getting into the best services to create a landing page, let’s talk about what a landing page is, really, and why they are important.
The landing page can be found systematically through search, so SEO optimization, testing, and measurement are critical to its success. This can also be paid through paid advertisements.
The landing page can be your homepage, the page within your site structure, or a standalone that you created for a particular event, sale, or other example to capture conversions.
More often than not, if you already have a recognized brand or product, your homepage is going to be a landing page. For example, if you search for IKEA,
You get a very effective landing page that serves as their homepage.
A page within a site
I found this landing page by searching Google Home. It is a product page in Google’s site structure. Again, I get a big, a catchy message and an image with two CTAs that help me change quickly.
A standalone landing page
When I looked at HubSpot, I found an ad for Pipedrive above my search results. This standalone landing page caused Pipespive’s service to be compared to HubSpot. I knew that immediately by a bold graphic against a white background and big headers.
If you keep scrolling down, there are more comparisons based on pricing and service offerings, as well as client testimonials and CTAs inviting you to sign up for Pipedrive.
All of these examples exist to serve a purpose: to move visitors down the pipeline toward conversion, and in this case, away from a competitor.
I have mentioned some features that make these good landing pages. But if you are new to making these, you may need some help. Where landing page builder software comes.
What is Landing Page Builder Software?
A good landing page builder software will help you to create effective, easy landing pages to increase your conversions. This allows you to choose from templates that have already been tested and are effective in converting visitors with different types of landing pages.
Many landing page hosting services offer drag-and-drop features that help optimize your landing pages to match your site. There are CTA, image, text and color options that are easy to manipulate.
Why use temporary landing pages?
Before we enter the specific platforms you can use to launch templated pages, it is important to determine if these pages are the right choice for your business.
After all, they are not the best choice for every site.
Some companies prefer to launch custom-made pages for each of their campaigns, and this is a perfectly valid option.
With this in mind, let’s take a look at four reasons you might choose to use a temporary landing page: