7 Steps to a High-Converting Email Marketing Campaign

“In the money list!” Marketing Guru Krone. But simply building a simple opt-in form and hoping that “if you make it, they will come” on a solid email marketing basis is not enough. You need real, proven, actionable steps that not only attract customers, but get them to live – and act on your messages.

Luckily, help is here. Print this list and use it as your personal “email marketing campaign checklist”, not only to launch a profitable mailing list, but to keep customers hungry for more.

Step 1: Create your admit card

The sign up form is “your first impression” for your customers – so what kind of impression are you making? Like your website, a professionally designed opt-in form, complete with a visual representation of what people receive as a result of signing up, goes a long way to inviting customers Can do.

Whether you ask for the name and email address, or simply the email address, it is a matter of testing to see what information visitors will participate with. If your sign up form is not reliable – or asks for too much information right

An example of an opt-in form on e-cover is found when two report customers sign up with e-cover.

In some cases, people are ready to participate with valuable contact information (such as their cell phone number) if you throw some carrots along the way – such as member exclusions, notifications, contests or other events that are only for customers. Are private.

Step 2: Put your opt-in form on your site

What is the best placement for an opt-in form?

You see most opt-in forms either at the top right, or at the top of a website’s sidebar – and with good reason. This is the second area our eyes are naturally attracted to (the first is the logo in the upper left corner). Placing your opt-in form “above the fold” in this area makes it more noticeable and forces users to take action before reading the rest of the site.

Ideally, you will want to test what works for your particular customer group. Remember that you are not trying to cast a huge net on everyone who could possibly be interested in your proposal – you are trying to target the right people who have a dilemma and need your expertise. Is – now or in the near future.

Step 3: Designing your opt-in form and newsletter

Email marketing providers such as Aweber and Constant Contact provide their users with a lot of templates to customize their opt-in forms, as well as email newsletters. But should you use these pre-made templates?

Aweber.com’s selection of email templates gives you a default style to start with

Most opt-in and newsletter templates that come with your mailing list provider by default are created just to give you a starting point. They may not match your site’s design or look out of place. This is why it is better to create a more uniform, branded look by choosing the default “blank” opt-in form, and then using the full HTML editing possibilities (rather than a quick JavaScript version) to further optimize your opt-in form ). Being uniquely yours

The same applies to actual newsletter design – the more you can pull away from the default template and personalize it in your form, the easier it will be for your customers to design from the design of your site to the design of your newsletter. You will then be less likely to be mistakenly marked as spam or junk – which can affect the “vulnerability” of your email and reduce conversion rates.When the Internet was new and novel, the idea of ​​being able to receive newspapers in your email was a welcome one. Now, with a plethora of newsletters, e-zines and other demands on your inbox, it is not so welcome. This is why a simple “sign up for newsletter” button rarely works well.

An example of a simple “sign up for newsletter” form, which gives the user no incentive to participate with their contact information.

Instead, you will now have to work hard to give visitors your contact information.

Prove that you are not giving them any spammer by including a sample or “preview” problem that they expect. Tell them your information is safe with you – and live up to that promise. Tell them how often your newsletter is expected and if you have a free download, how can they go about saving it on their computer and opening it. You might think these instructions might be simple, but you wouldn’t be surprised how many people don’t know how you can save that great free report you’ve just provided.