Soon! What is the fastest way to increase conversions, improve your revenue and turn your website into a money making machine?
Answer: Become a better conversion rate optimizer.
Conversion rate optimization works, and improving your CRO skills is one of the fastest ways to drive your site’s success.
Think about it. It takes time to become a better CRO, but very little money. Once you optimize your site for more conversions, you can increase conversions and improve revenue. The ROI is very large.
It’s really that easy
So, now all you need is to become a better CRO, right?
I have used the six best free resources to increase your CRO credentials, and conversions to your site.
1. Get state-of-the-art information on conversion rate optimization.
First of all, you need to improve your knowledge.
I suggest that you check out at least three resources. I have arranged them here at least for the longest time.
Conversion rates from experts to geographic: 9 steps to better conversion. After working with Hiten Shah and me, the conversion rate experts made it infographic. If you implement their methodology, your conversion rates will be
Beginner’s Guide to Conversion Rate Optimization from QualNero. Qualaro makes a customer insight software, but they also have a killer conversion guide. If your knowledge of conversion conversion is as advanced as my knowledge of astrophysics, this is a good place to start. The 12-chapter guide is packed with action tips, powerful insights and conversion-enhancing knowledge.
The Definitive Guide to Conversion Optimization from QuickProut. Joseph Poonam and I wrote this guide to help entrepreneurs, startups, marketers and bloggers wrap their minds about CROs and help their businesses reach a level of success. I can personally see the quality and power of this guide. You will not be disappointed.
If you read one or more of these free resources, you have a level of knowledge on conversion rate optimization that some people have gained. Already, you are ahead of the game.
2. Google Analytics Content Experiment
If you’re just getting started in A / B testing, Google’s tool is good either way. Keep in mind that there are not many bells and whistles on this device. This is just a tester, which is fine
Google Analytics Content Experimentation (or GACE) differs slightly from the typical A / B testing model in that it uses A / B / n testing.
The A / B / n partition test creates a test that compares the control (A) against the variance (B), and any other variance (C, D, etc.), which is why the notation “n” is used .) GACE allows up to ten variations of a page, each served by a different URL.
3. Visual Website Optimizer
The Visual Website Optimizer, or VWO, is free for thirty days. Thirty days is long enough to test your burning hot power, and you may want to upgrade at the end of your test.
VWO allows you to track a number of different goals – visiting specific pages, engagement on a web page, submits, button clicks, generating revenue, and any other custom event.
The interface is big, bold and beautiful. Also, it’s easy to use. If the code scares you, breathe easy. VWO is too much code free space.
The good thing about VWO is that it makes the whole process pain-free, hassle-free, code-free and cost-free, for at least thirty days.
Optically free for 30 days. Nevertheless, you should be able to get some value from the product until you test it.
I should also tell that at some point, you want to ramp up your A / B test. This is just what the CRO does. They test. Optimally, VWO and Unbounce are among the more popular A / B testing platforms, so you definitely won’t waste your time testing them.
Optimally assumes a slightly more advanced level of coding knowledge than VWO. You should not be a direct developer, but you must understand some basics of coding to make full use of the platform.
There is a lot you can do optimally. If deep, data-driven action is what you are looking for, it is ready to deliver optimally.
Some of the best resources are simple resources.
AnnotateIt is a free bookmarklet that lets you mark web pages with your comments. It only takes ten seconds for websites to sign up and start.
All you do is create an annotate it bookmark, open it when you’re on a site, and then start adding notation to the website.
Whenever you want to discuss the features of a website, point to conversion insights, point to items that need to be fixed, and conduct any other action.
I am impressed with the simplicity and functionality of Annotate.