The groove, depicted as “a simple alternative to Zendesk”, has made significant progress in development over the past months, let alone the previous year.
While the opportunity for me to collaborate with most companies really focuses on growing, Groove has a refreshing focus on testing. His meticulous attention to detail has dramatically helped drive accelerated growth, most notably with his unique CRO techniques.
Listing her progress in her journey from concept to $ 100,000 in monthly recurring revenue, Groove has written a lot about her trials, marketing projects, and just how quickly she has achieved so much growth. Every bit is important, but this post will focus more on the tests they specifically use to increase their conversion rates, from blog subscribers to test conversions.
1. Using custom designed landing pages to capture guest blog traffic
When Groove first started guest blogging, he immediately saw the effect. The first post on HubSpot’s blog opened the sluice for new traffic, and later posts on influential blogs like Buffer, Copyblogger, KISSmetrics, Shopify and Unbounce kept visitors coming.
Unfortunately, for a long time, they were leaving conversions – and revenue- on the table.
For a long time, when visitors click on a link to a groove in one of their posts, they will not be sent to their homepage. It converged reasonably well (slightly less than 5%), but targeted traffic should be better than this. The problem was that they were sending these qualified clues to a normal, unpublished page.
The question arose, is this the right way?
Finally, Groove tested a targeted landing page that welcomed visitors, citing specific blog posts they had, sharing similar content to what they had read, about Groove Stating a bit and
The first custom landing page was tested for a guest post on the buffer, and visitor-to-trial conversions were immediately tripled to more than 15%. This is such a simple tip, but the value of holding your visitors’ hands cannot be understood.
2. Make blog sign-up forms more complex and actionable
Empty, boring and completely ineffective. It was all vague and meaningless as promised “email updates.” As it turns out, no one wants an email update.
They want real value.
The copy writing is clear and bold with a direct promise of what the visitor will get when they sign up.
Some of the main points are:
A “magnetic” title that is written naturally as it would be spoken in normal conversation.
A clear “purpose” that people can easily understand
An idea of the content they can expect to receive, showing the value
An actionable call-to-action button invites the signer to be part of the movement
One benchmark where Groove is currently is giving an interesting psychological connection that customers almost feel a vested interest in creating the bar
Conversions went from 2% to around 6%, and they are constantly receiving emails from new customers about the form. Groove has even seen people swipe an exact copy of their form for their blog.
3. Learning how their customers talk about grooves and conforming to the design of landing pages
Groove has redesigned its site and tested the new layout several times over the years, but the biggest boost in conversions hasn’t come from A / B testing to a It came from talking to their customers.
Groove took a deep dive with customer interviews, asking people what they liked about Groove, what they hated about it, and most importantly the experience of choosing and signing for Groove. How was it He wanted to delve deep into the heads of possibilities and understand his challenges, objections and fears in his own words.
exact problems with copy-ups on their site.
It paid off. After being more inline with their customers’ feedback in their copy and headlines, Groove’s new site converted to 4.3%, a big bump from 2.3% of the previous iteration.
In some cases, they literally took the phrases that their customers said to them and put them on the site as a copy.
Customer development is probably one of the most impactful things that comes at the time of groove marketing, and they still focus on it today.
4. Long-term testing to give customers more time to get “invested” in the product
One of the most interesting pieces of Groove in their customer development efforts was the testing…