I know many webmasters who panic about their ugly website. They cannot see the dirty fonts, sad images, and unmodified layouts.
So they want to fix it. They want to redesign the website.
I get it I am a huge proponent of great design. I put thousands of dollars in strategic conversion-oriented design on both my personal site and my business sites. I don’t think anyone can complain that they are ugly.
However, here is my advice: If it is not broken, do not fix it.
Why? Because there are sad downsides to “fixing” a website’s design. A passion for stellar design should never outweigh the need for a high-functioning website.
So I am prompting you to tell me that your ugly website is actually fine. But how do you know your ugly design is okay? Here are six indicators you should give your ugly website a pass.
1. Your design is free from distraction.
The biggest challenge to a website’s effectiveness is not its bad design per se, but its level of distraction.
If the design of your website is distracting, then you should redesign it. But if your design is mediocre and distress-free, then let it go. Okay.
For example, Wikipedia does not have the most inspiring design in the entire world. But is it disturbing? No. Wikipedia is able to maintain its stature as one of the world’s leading websites, as it has few disruptions. The focus of the site is on content – distributing information to the user, distraction free.
Even Wikipedia’s recent design changes – which angered some – didn’t really change much. Wikipedia has a much bigger problem. Although somewhat poppy, Wikipedia does not conform to beautiful standards of its simplicity and functionality.
When it comes to design, some columns of the Internet are more resistant than Wikipedia. Although every single word can be edited by anyone on the 32+ million page digital encyclopedia, every change should not achieve a majority consensus so that it does not have to be rubbed. Coupled with the fact that Wikipedia has to work for everyone, even the lowest technology, and you have a design deadlock from which it is almost impossible to push even the most obvious changes.
And maybe that’s okay. Because perhaps Wikipedia is a distraction-free information portal.
When a business decides to redesign its website, it can introduce distraction due to design. Users feel disturbed by the new layout, color scheme and functionality. Even though the design is artistically impeccable, it creates friction for the user experience.
The designer often has a different view on what works, and what does not. A “boring” design, if it is effective, can be improved with a new look.
2. Your site is functional.
One of the driving forces in web design is user experience. Unfortunately, many designers confuse UX with design pancakes or cutting-edge design trends. However the truth is that UX is about functionality.
The site, digitalartsonline.co.uk wrote, “UX, or user experience, is a measure of the ease and enjoyment users have when navigating a site.” This “spontaneity” and “bliss” are derived not merely from a visual aesthetic. But from cognitive and functional beauty, ugh.
Does it work If yes, it is a good UX.
Does the website do what it should without friction or problems? If yes, it is a good UX.
Are there major distractions that reduce the user’s ability to do what he or she is about to do? If not, you have got a good UX.
UX is less than color, layout and stunning images, it is pure, raw, uninhabitable functionality.
A recent Ink article said this about another ugly site, Craigslist.
It’s hard for anyone to believe that Craigslist’s 90s aesthetic can be appreciated, but surprisingly, most users do. “Sites like this are very personal to people,” Melke says, noting how Facebook affects users whenever they rotate their news feeds. “Facebook is integrated into his life. They do not want their news feed to be all popular posts. They want the latest news. Whenever you mess with something, you are about to hear about it. ”
3. Your audience doesn’t care.
Users are the first group of people to think about the redesign of the site.
Sometimes I’ve seen politics start again – and redesign the site – ruining someone saying, “We need to redesign our site!” It’s been 12 months! “Therefore, politics begins.
Developers quarrel with executives, who hire consultants, who fire SEO, who ride a new UX.