You are planning a new business. You’re excited you’re almost ready.
You need to choose a color scheme.
Hang on a second before you have a scary snow-laugh. Color is important. As many marketers will tell you, color psychology has a huge impact on how people view your business, how they react to your marketing, and how they interact with you and your product.
Believe it or not, color choice is a big factor in the success of your business. I am going to tell you some facts behind the science of color psychology that will help you in choosing a color scheme for your new online business.
In this article, I consider three of the most popular color options – blue, green and orange. If you are angling on any of these three colors, you need to know a few things.
Color is important.
]Let me start with the premise that underlies this entire article: color is important.
According to research, 85% of buyers indicate that color is the primary reason why they buy a certain product. This is true for everything from cars to shoes, but color also plays a role in non-physical objects as a psychological factor.
How does this happen? Brand recognition for one. Color alone accounts for 80% of brand recognition, which is unbreakable by consumer confidence.
But what about your online business? How does color affect online conversions? In more ways than you think. 42% of buyers form a website opinion based on its design, including the color scheme. What’s more, 52% of shoppers don’t revisit a website if they don’t like the aesthetics of it. (Stats from KISSmetrics.)
Colors, for reasons that neurologists are still searching for, have the ability to attract individual types, change preferences, and change behavior.
Three of the top colors for websites here are blue, green and orange.
Blue is safe.
The safest color scheme is blue. Any shade of blue, and any combination of blue in the color scheme is effective.
What do I mean by “safe”?
Safe = Blue is the preferred color of the majority of the population regardless of gender, age etc.
Safe = Blue is a color that people associate with trust, authority and credibility.
There is safety in numbers, and the numbers show that more people prefer blue than any other color.
By a large margin, participants chose blue as their preferred color. The closest runner up was Purple (for women), who still lagged 52% after their first choice of blue.
To sum it up, you really can’t go wrong with blue. Sure, it is used, it may have been overused. But it is still safe.
Applied color psychology specialist Karen Holler wrote about blue:
Blue is the color of intelligence, mind, which makes it the color of communication and when you think about social media, it is about communication. The notion of blue is also being reliable, reliable, safe and reliable. These are the perceived positive qualities of a business that chooses blue.
When to choose blue:
If you have a high level of trust, then your business will succeed only.
You want to appeal to the intelligence of the user
You will appeal to a wide variety of users of both genders, multiple eras, and a wide variety of demographic characteristics.
You want to be safe
Green is for growth.
The main meaning of green is development. This means that it comes to the mind of most people when they consider the color green.
The reasons for this are obvious. Most plants are green. Most plants grow.
Green has another upside. It is one of the easiest colors for the human eye to process. When people think of green, they automatically look healthy, vibrant, growing and natural.
Subway, whose branding revolves around being a healthy fast food option, uses green in its logo and on its website.
My blog, Quicksprout, is about the idea of growth – your business is growing, your presence, your company. Even the name, Quicksprout, suggests development. I use green everywhere on the site. I want to constantly pursue the idea of development in any way.
Use orange with extreme caution.
Orange is one of those colors that is a bit dangerous. In fact, some color psychologists state that the color orange is of all colors, most closely associated with risk-taking.
There are some potential downsides to using orange. For one, it is considered a “cheap” color. Forbes first hypothesized this in 1991, articles, and surveys confirm this. About a quarter of all respondents have a cheaper color called orange.
Business psychology writer Amy Morin cleverly expressed the meaning of “cheap” orange in such a way: “People associate color orange with a good value.” And by “good value”, he is not talking about high end quality.